Google has come on board Netflix Emily in Paris as title sponsor when the fourth season of the hit series debuts in two parts.

Thanks to the big tech team, fans (on all Netflix subscriptions) can use Google Lens technology to scan Emily’s looks throughout season four and find similar items that match their style.

Netflix members can use the Lens feature of the Google app on their mobile phone or tablet to scan the title character’s style and be made aware of similar fashions.

Streaming of the first five episodes of the fourth season began on Thursday, with the final five following in September.

The partnership between Netflix and Google, which marks the first time a title sponsor has been named, also includes custom features within Netflix’s ad-supported plan. When a break ad appears during programming, it prompts members to scan the image on the screen with Google Lens, which will take them to a shopping page with similar items for sale. This is the first time Netflix has helped design a co-branded break ad.

Individual 15-second spots present the shopping feature and the show as co-branding.

Netflix started advertising nearly two years ago and has made it a key strategic priority, with Wall Street analysts seeing it as a billion-dollar revenue opportunity.

“We are very pleased to partner with Netflix and Emily in Paris to bring the fun of shopping right to your screen. With Google Lens, you can turn your TV screen into your own personal runway – and effortlessly shop the world’s fashion in one place. Just snap a photo with your phone and unlock a world of style and inspiration,” said Stephanie Horton, Senior Director of Global Consumer Marketing & Commerce at Google.

“It has been incredibly fun and exciting to bring this campaign to life thanks to the seamless partnership between the fan-favorite Netflix series Emily in Paris and Shop with Google. By organically leveraging the show’s fan base and using engaging formats, we are providing a creative and fun experience for our members and showing our partners the extent to which we can build these unique opportunities with them,” said Magno Herran, VP of Marketing Partnerships