Ongoing health concerns have prompted the owner of a popular Whitehall Township bakery to close her shop for good.
Jessica Pelletier, owner of the Wicked Sweet LLC brick-and-mortar store since April 2017, announced the impending closure on the company’s Facebook page Friday. The store is scheduled to have its last day on Aug. 31 at 3010 S. Second St. Baked goods will be sold at Pelletier’s from 9 a.m. until they sell out, she explained.
“I hope you take the time to stop by again! Even if it’s just to say goodbye. I would love to see you!” the post says.
“…I will miss watching couples get engaged, baby showers, weddings, and the babies that come after! I will miss having a safe place to offer you. A place where you always knew you were welcome and loved – even on your worst days. I will miss having a little place to call my own,” she added with a heart emoji.
The move came after Pelletier announced in June that she would have to temporarily close after suffering two heart attacks. The store remained closed until July, and Pelletier told customers that her recovery was “progressing well.” She went on to explain on Friday that the past two months had given her a lot of time to reflect and that she was able to “completely let go of all those thoughts and stresses” that led to her decision.
“I feel free again. I feel like I’m ready to live my life instead of being consumed by my business,” Pelletier explained. “Honestly, it’s refreshing and exciting!”
Wicked Sweet LLC has been known over the years for its handmade cinnamon rolls, cannoli, butter cookies, various donuts, trendy cupcakes and brownies, among other things.
As for the display on Aug. 31, the last day of business, Pelletier said she plans to stock the shelves with some of her customers’ most coveted products, including crumb cakes, cookie cups, doodles, cupcakes, doughnuts, pie crusts, danishes and muffins.
Pelletier initially started the business out of her home in 2014. According to her LinkedIn profile, she has a culinary arts degree from Northampton Community College in Bethlehem Township. Now she hopes to offer the 300-square-foot space to another small business owner looking to start their own business.
“I can’t wait to offer the space to the next person to spread some magic and smiles,” Pelletier explained. “… A place that will thrive and grow in our community.”
Pelletier also told her loyal regulars that she had no regrets.
“Forever grateful and looking forward to seeing you behind the bar – one last time!” she posted.
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Pamela Sroka-Holzmann can be reached at [email protected].
