Princess Polly, the Australian fashion brand, is opening four new stores on both coasts of the US. According to co-CEO Eirin Bryett, US customers have “completely embraced” the brand’s first store in Los Angeles, encouraging the brand to continue investing in new stores.

Princess Polly, a company of aka Brands Holding Corp., has become popular with Generation Z for its trendy styles and more sustainable product development practices. The four new stores will open in Scottsdale, Arizona, Santa Clara and San Diego, California, and Boston, Massachusetts in late 2024. Each store will sell more than 250 Princess Polly clothing styles and 200 Accessories and shoe styles.

“The expansion of Princess Polly’s physical retail presence in the U.S. reflects our commitment to listening to our customers and providing an unparalleled in-store customer experience,” said Wez Bryett, Co-CEO of Princess Polly. “Princess Polly is a high-growth global brand that is attracting the attention of an increasing number of loyal customers, and We see these store openings as an opportunity to introduce new customers to our personal brand experience. The four new stores give fans the opportunity to touch and feel our products and physically interact with the brand they have grown to love online.”

The new stores will not only allow customers to touch and try out the products in person, but will also offer unique opportunities to interact and engage. Selfie mirrors and digital screens featuring Princess Polly content will be installed on the walls, bringing the brand experience to life. In addition, the stores will host exclusive influencer and customer-facing events to spotlight the latest fashion trends and foster connections with local shopping communities.

Princess Polly is planning a roadshow tour to the nearby university campuses and student hotspots of each location to promote the new openings and distribute exclusive vouchers that can be redeemed in the store.