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Pure Protein launches protein bars and puff chips at Walmart


Pure Protein launches protein bars and puff chips at Walmart

Ahead of back-to-school season, Pure Protein, a protein bar brand in 1440 Foods’ lifestyle nutrition portfolio, today announced the addition of Sundae Cone and Brookie flavors to its portfolio of high-protein bars.

The gluten-free, high-protein bars are low in sugar and provide 19 grams of protein to support muscle mass and strength at 190 calories or less per serving.

“Over the past few years, the team at Pure Protein has significantly improved our flavor variety, as evidenced by the tremendous success of our Galactic Brownie protein bar, which we launched last year,” says Luc LaGasse, Brand Manager at 1440 Foods. “We are thrilled to launch two new flavors, Sundae Cone and Brookie, that taste unlike any other protein bar you’ve ever had and are delicious, healthier alternatives to those tempting sweet treats.”

To better support the back-to-school season, Pure Protein is making more of its nutritious, protein-rich products more accessible than ever before. It kicks off with the launch of savory snacks, including Sour Cream & Onion, Hickory Barbecue and Sweet Chili-flavored Popped Crisps, available for the first time at Walmart. The chips are non-GMO and gluten-free.

In response to demand for plant-based snacks that provide nutrition and satiety to families, Pure Protein will also launch both flavors of its plant-based nut bars, including Caramel Almond Sea Salt and Peanut Butter Dark Chocolate, in Walmart stores. Previously only available online at Amazon, Pure Protein is now looking to expand its vast retailer network to ensure a wider selection of its snacks are available in locations convenient to its customers.

Sundae Cone and Brookie protein bars, nut bars and popped crisps are now available at Walmart stores nationwide, as well as on Walmart.com and PureProtein.com.


Related: Pure Protein introduces Sweet Chili Popped Crisps

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