Avolta And real Madrid officially inaugurated The corner of Real Madrid in Terminal 4 of Adolfo Suárez Madrid-Barajas Airport.
The team took advantage of the trip to Mallorca for their La Liga match and the ceremony was attended by the entire Real Madrid squad as well as dignitaries from Avolta and the club.
The partnership offers guests a Real Madrid experience and exemplifies Avolta’s strategy of combining retail and hospitality to give travelers a meaningful sense of place. The store is the first of two locations with dining and club merchandise at Madrid Airport; the second is located in Terminal 1.
Under the chairmanship of Florentino Pérez, club president And Juan Carlos Torres, Executive Chairman from AvoltaThe core message of the opening was the union of two great brands, each with a history of excellence and commitment to quality.
Torres said: “We believe that airports are places where unforgettable experiences take place and this partnership is another perfect example of how Avolta goes one step further to achieve this. With this new initiative, we want to redefine what it means to wait for a flight by offering our customers a place where they can buy the products of their favorite team, enjoy good food, a pleasant atmosphere and, of course, the essence of Real Madrid.”
In addition to the presence of Real Madrid team members who visited the new store, the opening featured a performance by football freestyler Paloma Pujol, who entertained those present and players with her skills.
The corner of Real Madrid
The space, the result of an agreement between both companies, includes locations in terminals T1 and T4 of Adolfo Suárez Madrid-Barajas Airport. Here, Real Madrid fans will recognize that the shape of The Corner by Real Madrid bar is inspired by the silhouette of the recently renovated Santiago Bernabéu Stadiumthe heart of the 100 m² space, which exudes an elegant and modern style. In this first-class dining establishment, travelers can enjoy high-quality dishes and tapas, as well as a wide range of take-away products.
The menu covers all consumption moments of the day. The bar serves high-quality local products representative of traditional Spanish cuisine, developed in collaboration with Avolta’s chefs in the company’s Center for Culinary Excellence. The take-away menu includes local and internationally inspired sandwiches, as well as a selection of salads that complete the Mediterranean offer, including vegetarian and vegan options.
A selection of the most sought-after official club products can be purchased in the area next to The Corner by Real Madrid. The hybrid concept of The Corner by Real Madrid is complemented by a wider range of sports products, equipment and club gifts available in 11 of the country’s main duty-free shops.
