SALT LAKE CITY – The Salt Lake Bees are set to undergo a big change in 2025, and no, it’s not just a new stadium.
Major League Baseball announced Friday that it has entered into a multi-year international partnership with Germany-based workwear company Strauss that will allow the company to place its logo on major and minor league helmets beginning with the upcoming Major League Baseball postseason.
All 120 minor league baseball clubs across the country will also wear the logo on their helmets starting in 2025, including the Bees. It is the first sponsorship on the Bees’ everyday uniform.
“We are proud that Strauss has chosen Major League Baseball and Minor League Baseball as the marketing platform to introduce its brand to the U.S. market,” said Noah Garden, MLB’s deputy commissioner for business and media.
Terms of the deal were not disclosed and it was not immediately clear whether any of the sponsorship money will trickle down to the owners of the minor league clubs. The Associated Press reported that the deal will run through at least 2027.
Logos on sports uniforms have become increasingly common in the United States. The Utah Jazz, for example, wore a sponsor patch for the first time in 2017.
In the case of Major League Baseball, teams have been allowed to display jersey patches on the sleeves of their uniforms since last year.
The Bees have yet to adopt this practice, but the team also recently participated in a more unique sponsorship. For its Sept. 3 game, it transformed itself into the Malmö Oat Milkers as part of a deal between MLB and Swedish oat milk company Oatly. Every minor league team in the country played as the Oat Milkers this season.
It was unclear if the team would return to playing as the Oat Milkers next season, but the Bees will now have a regular jersey sponsor for the first time when they compete at Daybreak Field at America First Square.
