The SoundCloud Store launches today with merchandise from a select group of Next Pro artists. The new store allows artists to design and sell exclusive merchandise while keeping 100% of the profits.
SoundCloud currently hosts 400 million tracks – about four times more than Spotify and Apple Music – from 40 million artists.
“SoundCloud knows that streaming is not enough – for artists and fans,” the platform said in a statement. “We also understand the power of the fan community, which is why we’re constantly working to improve the way artists and fans connect and share about music.”
SoundCloud confirmed to Hypebot that the artist merchandise will be “printed on demand” and hosted only on the SoundCloud Store, with no upfront costs to artists. The store also offers the Essentials Collection of SoundCloud-branded merchandise.
Wiz Khalifa
SoundCloud Store launches
The SoundCloud Store launches with exclusive Goods from Wiz Khalifa (above), Denzel Curry, WolfacejoeyyBktherula, And Armani Whiteand is available in the US, EU and Canada.
SoundCloud Next Pro subscribers can join a waitlist here to participate if they own 100% of the rights to their merchandise.
After selection it works as follows:
SoundCloud announces that the store will open to more artists and in additional territories.
Bruce Houghton is founder and editor of Hypebot, senior advisor at Bandsintown, president of Skyline Artists Agency, and professor at Berklee College of Music.
