The company says a “small” number of Taco Bell locations will stop serving breakfast starting in October, but the company overall remains “committed” to breakfast and is expanding its coffee program.
Some Taco Bell restaurants will stop offering breakfast in the coming months.
A “small minority” of Taco Bell franchise restaurants have decided to eliminate breakfast in order to “streamline” menus, according to a statement from Taco Bell provided to USA TODAY on Friday.
The menu change will affect an undisclosed number of locations in markets across the country in October. The 500 Taco Bell restaurants out of 8,500 owned by the company will continue to serve breakfast, according to Taco Bell.
Taco Bell gave its franchisees the option to stop serving breakfast so that both parties “have the flexibility to focus on key growth drivers,” according to Taco Bell.
“Taco Bell is continually evolving its menu to better serve our franchisees, team members and fans,” the company said. “However, most Taco Bell restaurants will continue to serve breakfast as only a small minority have opted out of breakfast.”
“We remain true to breakfast,” says Taco Bell
Taco Bell says breakfast is still important to the company, that it is “confident” about its offerings, and that the breakfast menu’s performance “continues to improve through the second quarter of 2024.”
“Our Breakfast Crunchwraps and Breakfast Burritos are simple but delicious,” Taco Bell said in a statement. “That’s why we’re continuing to serve breakfast at most of our restaurants, including all company-owned restaurants.”
Giving Taco Bell franchises the option to forgo breakfast is another example of the corporate brand listening, taking feedback and making changes to support overall growth, Taco Bell said.
According to Taco Bell, this also gives Taco Bell locations the opportunity to focus on what people want to eat or to focus on other times of the day, such as lunchtime and the new Cantina Chicken menu.
Taco Bell plans to “expand” its coffee program and continue testing new breakfast items in the company’s stores in response to “this breakfast reset moment.”
“All Taco Bell locations, regardless of their breakfast decision, will open at 9 a.m. or earlier and serve the rest of the menu,” Taco Bell said.
Find out if your local Taco Bell is no longer serving breakfast.
