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“I know it’s a cliché”


“I know it’s a cliché”

Mr. Niccol’s “gut feeling” has played a crucial role in his career decisions Brian Niccol, a seasoned executive with a proven track record of turning around troubled companies, has taken the helm at Starbucks, as the coffee giant faces growing pressure from activist investors, union efforts and sluggish sales in its two biggest markets. Mr. […]

New Starbucks CEO criticizes overwhelming menus, inconsistent products and long, hectic wait times


New Starbucks CEO criticizes overwhelming menus, inconsistent products and long, hectic wait times

In his first week on the job, 50-year-old star CEO Brian Niccol promised to restore Starbucks to its former glory, when the ubiquitous coffeehouse was a second living room for many of its regulars. The turnaround whiz, who helped turn Tex-Mex fast-food chain Chipotle back to success during his more than six-year tenure, said Starbucks’ […]

Starbucks’ new CEO Brian Niccol presents his business plans


Starbucks’ new CEO Brian Niccol presents his business plans

New Starbucks CEO Brian Niccol will focus on improving the chain’s U.S. business in his first days in office before turning to solving problems abroad, according to an open letter published Tuesday. “…In some places – especially in the US – we don’t always keep our promises,” Niccol wrote in the open letter to customers, […]

Chipotle CEO is widely ridiculed for his response to his restaurant’s portion sizes


Chipotle CEO is widely ridiculed for his response to his restaurant’s portion sizes

Chipotle CEO Brian Niccol was widely ridiculed for his response to customer complaints that the restaurant’s portions were too small. In a TikTok video posted to Fortune last month, Niccol addressed online criticism of Chipotle, particularly claims that portions of meat and vegetables served in bowls have shrunk. However, Niccol says those claims aren’t necessarily […]

Chipotle CEO is widely ridiculed for his response to his restaurant’s portion sizes


Chipotle CEO is widely ridiculed for his response to his restaurant’s portion sizes

Chipotle CEO Brian Niccol was widely ridiculed for his response to customer complaints that the restaurant’s portions were too small. In a TikTok video posted to Fortune last month, Niccol addressed online criticism of Chipotle, particularly claims that portions of meat and vegetables served in bowls have shrunk. However, Niccol says those claims aren’t necessarily […]

Columbia County welcomes brand new Chipotle restaurant to Augusta area


Columbia County welcomes brand new Chipotle restaurant to Augusta area

One of the country’s most popular Tex-Mex restaurant chains opens in Columbia County on Thursday. The third Chipotle location in the Augusta area will be located in the Mullins Colony shopping center in Evans, 710 Province Way. The Augusta Chronicle first reported on the new location in January. The location will feature drive-thru “Chipotlanes.” Customers […]

Starbucks’ new CEO struggles with the Achilles heel of mobile ordering


Starbucks’ new CEO struggles with the Achilles heel of mobile ordering

Is Starbucks’ Is the mobile app the company’s biggest weakness? Former CEO Howard Schultz said this in a recent podcast appearance. And it’s something new, CEO Brian Niccol will probably be the first to tackle if he takes the helm at the coffee chain next month, CNBC reported Sunday (18 August). According to this report, […]

Walmart and Starbucks are among the most overbought stocks facing a decline


Walmart and Starbucks are among the most overbought stocks facing a decline

Some stocks may see a pause or pullback after Wall Street bounced back this week following a global sell-off in early August. All three major averages are expected to finish the week higher, with more positive economic data this week fueling a recovery rally. The Nasdaq Composite should post the largest percentage gains of any […]

Restaurant CEOs focus on value to win back customers


Restaurant CEOs focus on value to win back customers

A sign advertises food specials at a McDonald’s restaurant in Burbank, California on July 22, 2024. Mario Tama | Restaurant CEOs have become obsessive about using the word “value” when explaining to investors why their sales declined this quarter, while also presenting plans for reviving customer traffic in the coming months. To McDonald’s During the […]