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Tag: Greystar

American Homes 4 Rent struggles with a crowded build-to-rent market

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American Homes 4 Rent struggles with a crowded build-to-rent market

Numerous demographic tailwinds have made build-to-rent (BTR) properties an increasingly attractive niche investment in multifamily housing. While still relatively new, build-to-rent homes combine single-family living with the convenience of a rental property and fill the gap to meet a growing market need. The biggest demand is coming from millennials. This generation started renting more than […]

Multi-family homes risk further demonization by checking “junk fees”

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Multi-family homes risk further demonization by checking “junk fees”

Apartment owners have been some of the most vilified business owners in the United States in recent years. From the class action lawsuits against RealPage to the politicization of rent control policies, the stereotype of the greedy multifamily landlord is deeply ingrained. America’s affordable housing crisis has many looking for someone to blame, and landlords […]