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How TikTok Shop is redefining social commerce in the US


How TikTok Shop is redefining social commerce in the US

Social commerce already has enormous importance in the Asia-Pacific market and is expected to experience a huge boom worldwide in the coming years. In 2023, social commerce generated an estimated $571 billion worldwide. With a compound annual growth rate of 13.7%, revenues are expected to exceed $1 trillion by 2028. In China, the social commerce […]