close
close

Gap reports second-quarter sales growth: The 55-year-old company aims for a comeback


Gap reports second-quarter sales growth: The 55-year-old company aims for a comeback

Gap (GAP) is expected to report positive sales growth for the second consecutive quarter as part of its efforts to breathe new life into its brands. After the market closes Thursday, the company is expected to report second-quarter revenue of $3.63 billion, up 2% from a year ago, and earnings per share of $0.40, up […]

Data: The most effective converged TV advertisers are…


Data: The most effective converged TV advertisers are…

Department stores overall exceeded the engagement average, seeing 14% higher engagement in the second quarter of this year. A new report shows which retailers advertise most effectively on both television and streaming platforms. EDO found that Walmart, Target and Old Navy are the most effective convergent TV advertisers in retail (linear TV combined with streaming). […]