Can you hear Will Ferrell calling your name? Well, he is, sort of, in a new ad for PayPal. In a 60-second spot that’s part of the digital wallet company’s biggest advertising campaign yet, Ferrell belts out a version of Fleetwood Mac’s “1988 Everywhere” to demonstrate that the PayPal debit card can now be added […]
Walmart’s ambitions to become a major advertising player continue to grow. The retailer reported 26% year-over-year growth in its global advertising business in the second quarter of its fiscal 2025. In the U.S., Walmart’s advertising business, called Walmart Connect, saw 30% year-over-year growth in the same period. Walmart credited the advertising boom in particular to […]
Qsic co-founder and CEO Matt Elsley (Composite photo; Original: LinkedIn) When you walk into a store, you might be used to hearing the low hum of background music blaring unobtrusively through the room. Or, if it’s a cool, teen-targeted jeans brand in a mall, it might not be quite so unobtrusive. From a marketing perspective, […]
