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Study: Global shopping app installations increased by 61% in the first half of 2024


Study: Global shopping app installations increased by 61% in the first half of 2024

While global shopping app installs have increased by 61% year-on-year, driven by shopping holidays like Black Friday and 11.11, customers in Asia Pacific aren’t contributing to this success. According to a recent report by measurement and analytics firm Adjust, the APAC region saw a 9% decline in app installs. Meanwhile, Latin America (LATAM) and the […]