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Higher-income shoppers look for deals at the Walmart+ Week Sale


Higher-income shoppers look for deals at the Walmart+ Week Sale

As promotional events like Amazon Prime Days and Walmart+ Week intensify the rivalry between Walmart and Amazon, clear consumer trends have emerged. A recent PYMNTS Information Report titled “First Look: Walmart+ Week Draws High-Income Shoppers Looking for Deals” shows that high-income participants were 2.3 times more likely to purchase travel services and 1.5 times more […]

Walmart+ uses Burger King partnership to attract fast-food customers


Walmart+ uses Burger King partnership to attract fast-food customers

Walmart has partnered with Burger King in its latest attempt to expand its subscription program. The retail giant and fast-food chain have begun offering Walmart+ members what they say is a “first-of-its-kind dining benefit,” the companies said Thursday (August 22). Starting Thursday, Walmart+ members will receive 25% off every digital order at Burger King every […]

Generation Z uses food subscriptions 133% more often than Generation X


Generation Z uses food subscriptions 133% more often than Generation X

Online grocery subscriptions are becoming increasingly popular, and Generation Z is by far the frontrunner. In numbers PYMNTS Intelligence’s “How the World Does Digital” study surveyed over 67,000 consumers in 11 countries accounting for nearly half of the world’s GDP about their digital habits. The results showed that 15% of consumers use online grocery subscriptions […]