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How a Prada store was created on a deserted highway


How a Prada store was created on a deserted highway

At this point, you’ve probably seen the strange sight of a standalone Prada boutique in the remote desert before – whether on Beyoncé’s Instagram or on The Simpsons. Berlin-based artist duo Elmgreen & Dragset PradaMarfa is so ubiquitous, yet so misunderstood, that tourists ask every day, “When does it open?” It’s not opening. That’s not […]