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The role of DMOs in supporting their partners in the effective use of AI


The role of DMOs in supporting their partners in the effective use of AI

Destination marketing/management organizations (DMOs), like many other players in the travel industry, are keeping up with evolving technology – including the oft-discussed artificial intelligence. But AI adoption is not just an internal concern for DMOs. These organizations, which work with local businesses to promote a destination, also have a certain responsibility to educate partners, suppliers […]