INDIANAPOLIS, Indiana (August 22, 2024) – Walmart BB #:143789 has launched an online back-to-school campaign featuring Lori Taylor, CEO of The Produce Moms BB #:366223, and the TPM brand.
Taylor is featured on Walmart’s U.S. e-commerce website and app in a back-to-school campaign showcasing products with the “Produce Moms Approved” seal.
“The Produce Moms Approved seal represents a product that supports our mission to put more fruits and vegetables on every table,” Taylor said. “NatureSweet, Wada Farms, Crunch Pak and Sage Fruit are some of the TPM partner brands featured in this Walmart campaign.”
TPM also awards the seal to brands that are committed to sustainability and employee engagement:
• the product extends the shelf life of fruits and vegetables, thereby supporting The Produce Moms’ goal of reducing food waste;
• reduces plastic waste when shopping for groceries, supporting The Produce Moms’ value of environmental sustainability;
• and the employer offers child care, breastfeeding opportunities and/or appropriate paid maternity/paternity leave, supporting The Produce Moms value of building careers and families.
“Incorporating The Produce Moms into our back-to-school campaign was a no-brainer,” said Evan Gaetano, Walmart Grocery eCommerce Manager of Site Merchandising. “Lori and TPM represent the accessibility of fruits and vegetables and align with Walmart’s mission to help consumers save money while gaining access to what they need for a better life.”
Consumers in the United States can view and purchase TPM Verified products through Walmart.com and the Walmart mobile app. Brands featured include TPM partners NatureSweet, Wada Farms, CrunchPak, Sage Fruit (Cosmic Crisp Apples), Duda Farms Fresh Foods, Naturipe Farms and Envy Apples. Many of the fresh products are packaged and easy to pack into a lunchbox or bag.
“One of the ways TPM supports our mission to put fruits and vegetables on every table is by encouraging our target audience to always provide fruits and vegetables to children at mealtime,” Taylor said. “This campaign supports that by promoting convenient and fun products that parents can offer their children.”
To view the storefront of Produce Moms approved items, visit Walmart.com.
About The Produce Moms
The Produce Moms is a widely recognized consumer brand and certified B Corporation dedicated to putting more fruits and vegetables on every table. Founded by Lori Taylor, we are a global community of passionate advocates for fresh produce. Through our platforms and partnerships with fruit and vegetable suppliers, The Produce Moms educates consumers about the benefits of eating fresh produce, the growing process, and how to select, store, and serve fruits and vegetables. We introduce fruit and vegetable brands to our community, facilitate inspiring conversations between the produce industry and consumers, and promote public policy to increase the availability of fresh produce in America’s schools. The Produce Moms’ digital platforms, podcasts, television appearances, and consumer products reach millions of people per month and support the brand’s goal of increasing fruit and vegetable consumption in both quantity and variety. For more information, visit theproducemoms.com.
About Walmart
Walmart Inc. (NYSE: WMT) is a people-led, technology-enabled omnichannel retailer that helps people save money and live better – anytime, anywhere – in stores, online and through their mobile devices. Each week, approximately 255 million customers and members visit more than 10,500 stores and numerous e-commerce websites in 19 countries. With fiscal 2024 revenue of $648 billion, Walmart employs approximately 2.1 million associates worldwide. Walmart continues to be a leader in sustainability, corporate philanthropy and job opportunities. For more information about Walmart, visit corporate.walmart.com, on Facebook at facebook.com/walmart, on X (formerly known as Twitter) at twitter.com/walmart and on LinkedIn at linkedin.com/company/walmart.
