Viewership peaked at 33 million in the second quarter
Led by Peacock are Ravens-Chiefs 2and– NBC’s most simultaneously streamed NFL game of all time – surpassing NBC’s three previous Super Bowls (and trailing only Super Bowl LVI)
TONIGHT at 8pm ET Exclusively on Peacock: Jordan Love and the Green Bay Packers face Jalen Hurts and the Philadelphia Eagles in the first NFL game in Brazil; coverage begins at 7 p.m. ET
Playoff revenge in the season debut of Football on Sunday evening: Matthew Stafford and the Los Angeles Rams visit Jared Goff and the Detroit Lions this Sunday on NBC, Peacock and Universo; coverage begins with Football night in America at 7 p.m. ET, followed by SNSF at 8:20 p.m. ET
STAMFORD, Connecticut – September 6, 2024 – The tension that was in the air before last night’s NFL opener (a lightning strike delayed kickoff until 8:45 p.m. ET) continued until the final play, as the Kansas City Chiefs pulled off a thrilling 27-20 victory over the Baltimore Ravens in the Most watched NFL kickoff game of all time.
A rematch of last season’s AFC Championship Game with star quarterbacks as headliners Patrick Mahomes And Lamar JacksonRavens-Chiefs averaged an NFL Kickoff Game record in Total Audience Delivery (TAD) of 28.9 million viewers on NBC and Peacockbased on live and same-day custom Fast Nationals from Nielsen and digital data from Adobe Analytics. Ravens-Chiefs had the most viewers for the opening game of the NFL Kickoff Game last year (27.5 million for Lions-Chiefs).
NBC Sports’ coverage peaked in the second quarter (between 9:30 and 9:45 p.m. ET) with 33 million viewers.
The average viewership per minute (AMA) for yesterday’s live stream across Peacock, NBC Sports’ digital platforms and NFL’s digital platforms was 4.6 million viewers – the 2and the most simultaneously streamed NBC NFL game of all time, surpassing three NBC Super Bowls (behind Super Bowl LVI in 2022) – and 65% more than last year’s NFL Kickoff Game (2.8 million).
Last night’s game (8:45-11:55 p.m. ET) drew a national TV rating of 12.6/37. 37 is NBC’s largest share for any regular season game since the debut of the SNSF Package in 2006.
TOP COUNTER MARKETS FOR RAVENS-CHIEFS (based on 44 available markets):
|
1. |
City |
43.4/80 |
|
2. |
Baltimore |
24.5/60 |
|
3. |
Denver |
18.0/50 |
|
4. |
St. Louis |
17.0/46 |
|
5. |
Norfolk |
16.9/49 |
|
6. |
Cincinnati |
16.6/45 |
|
7. |
Pittsburgh |
16.0/41 |
|
8. |
Milwaukee |
15.4/39 |
|
9. |
Austin |
14.8/50 |
|
T10. |
Minneapolis |
14.7/42 |
|
T10. |
Detroit |
14.7/42 |
|
T10. |
Cleveland |
14.7/41 |
With Nielsen’s new Big Data + Panel Methodology, Ravens-Chiefs would be considered the only NFL Kickoff game with an estimated TAD of over 30 million viewers. Under the new methodology, Nielsen’s average audience is expected to increase from 24.3 million to 25.7 million viewers. Adding the 4.6 million streaming viewers, the TAD is 30.3 million viewers.
NBCUniversal is home to a unprecedented three NFL games at prime time on kickoff weekendcontinued this evening as Peacock presents exclusively the first regular season game of the NFL in Brazil as Jordan Love and the Green Bay Packers are Jalen injured and the Philadelphia Eagles from the Corinthians Arena in São Paulo. Peacock’s exclusive national coverage begins at 7 p.m. ET with a special edition of FNIAuntil kickoff at 8:15 p.m. ET.
Football on Sunday evening — No. 1 primetime television show in America for 13 years in a row — debuts this Sunday, September 8, with a 2023 NFL Wild Card Rematch as Jared Goff and the Detroit Lions host Matthew Stafford and the Los Angeles Rams at Ford Field in Detroit, Michigan. Coverage begins with Football night in America – the most-watched studio show in sports – at 7 p.m. ET, kicking off at 8:20 p.m. ET on NBC, Peacock and Universo.
Peacock Sunday Night Football finals follows all SNSF Games and provides analysis of every Sunday game as well as highlights and interviews.
–SUNDAY NIGHT FOOTBALL–
