NEW YORK and KUALA LUMPUR, Malaysia, Aug. 13, 2024 (GLOBE NEWSWIRE) — Treasure Global Inc. (NASDAQ: TGL) (“Treasure Global” or the “Company”), a leading technology solutions provider, is pleased to announce plans to integrate TikTok Shop with ZSTORE, an online store offering a wide range of grocery products within the ZCITY Super APP (“ZCITY”). This integration will enable the Company to showcase and sell products directly on TikTok Shop, a video-focused social media platform with over 150 million viewers.
The integration with TikTok Shop represents a strategic advancement for the company, advancing its globalization efforts and significantly expanding ZSTORE’s market reach. By leveraging TikTok Shop’s extensive user base, which includes over 55 million U.S. shoppers, the company is able to expand its global presence and bring its innovative solutions and diverse product offerings to a wider international audience.
This integration will benefit ZSTORE’s 2,061 merchants as it provides a platform to promote their products through TikTok Shop, increasing their visibility and boosting engagement with potential customers. Merchants can leverage the platform’s interactive features to reach a wider audience. ZCITY’s 2.7 million existing users will enjoy a seamless shopping experience as they can complete their orders directly on TikTok Shop.
According to a report by Straits Research verified by Statista, social commerce sales are expected to reach USD 913 billion in 2023, growing at a CAGR of 31.6%, and will reach USD 6.2 trillion by 2030. This boom is due to celebrity influence, video-rich content, and frictionless checkouts that enable impulse purchases on social media. This presents a huge opportunity for brands to increase their sales through the massive reach of social media.
“Integrating TikTok Shop into our ZCITY platform is a strategic move that will bring great benefits to our company, our merchants and our users,” said Carlson Thow, CEO of Treasure Global. “By combining our innovative technologies with TikTok’s dynamic platform, we are creating a vibrant ecosystem that will drive growth and improve the shopping experience for everyone involved.”
About Treasure Global Inc:
Treasure Global is a leading Malaysian solution provider that develops innovative technology platforms. Treasure Global has developed the ZCITY Super App, a unique digital ecosystem that transforms and simplifies the e-payment experience for consumers while enabling them to earn rewards. As of August 9, 2024, the ZCITY Super App has over 2.7 million registered users.
For more information, visit https://treasureglobal.co.
Cautionary note regarding forward-looking statements
This press release contains forward-looking statements that are subject to various risks and uncertainties. Such statements include statements regarding the Company’s ability to grow its business and other statements that are not historical facts, including statements that are identified with the words “intends,” “may,” “will,” “plans,” “expects,” “anticipates,” “projects,” “predicts,” “estimates,” “targets,” “believes,” “hopes,” “potential” or similar words. Actual results may differ materially from those described in these forward-looking statements as a result of certain factors, including, but not limited to, the Company’s ability to achieve profitable operations, customer acceptance of new products, the impact of the spread of coronavirus (COVID-19) and future actions by authorities in the countries where the Company has supply chain partners, demand for the Company’s products and the economic condition of the Company’s customers, the impact of competitive products and pricing, successful management and general economic conditions, and other risk factors detailed in the Company’s filings with the U.S. Securities and Exchange Commission. The forward-looking statements contained in this press release are made as of the date of this press release and the Company assumes no responsibility for updating any forward-looking statements contained in this press release, except in accordance with applicable law.
For further information please contact:
Contact for investors and media
[email protected]
