Park City, UT — Upgrade Labs, the world’s first Human Upgrade™ Center and brainchild of Bulletproof Coffee founder Dave Asprey, is preparing to open a new location in Utah. The company is located in Park City near 6030 Market St., Suite 135this will be the brand’s newest facility, with a grand opening expected on August 24th. The location will celebrate its entry into the community with a grand opening event the weekend of October 11-12. The event will include tours of the new center, an introduction to the brand’s performance and recovery technology, opening week discounts, prize draws and more. Mayor Nann Worel will join the festivities on October 11th at 2:45 p.m. and a meet and greet with brand founder Dave Asprey will be held on October 12th.
The new Upgrade Labs location is owned by Logan Jones-Olson and his partner Kristen Roscher. After a successful career in corporate analytics and consulting, Jones-Olson decided to pursue this new venture to pursue his passions. From a young age, he dreamed of owning his own business and recently discovered the appeal of the franchise model. Driven by a strong desire to improve and optimize his health, he embarked on a journey to not only improve himself, but also improve the lives of others in his community. A longtime fan of Asprey, he discovered Upgrade Labs while listening to one of his podcast interviews and was immediately interested in the brand. Along with Roscher, he visited Upgrade Labs’ existing location in Riverton, Utah and was sold.
“Opening an Upgrade Labs location is a dream come true for me,” said Jones-Olson. “As someone who is passionate about health and wellness and the mission of self-improvement, I am thrilled to bring a business to Park City that aligns with my values and goals, as well as the goals of the people in the community. Upgrade Labs has a brilliant business model that allows us to positively impact the lives of others and promote a healthier, happier lifestyle.”
Jones-Olson has experienced the true impact of Upgrade Labs’ innovative services first hand. For years he suffered from a pinched nerve that prevented him from fully moving his hand and tried many suggested solutions with no change. After discovering Upgrade Labs and their PEMF (Pulsed Electromagnetic Field) therapy, he has seen tremendous and rapid improvements in his range of motion. Upgrade Labs’ performance and recovery technologies have also relieved his chronic back pain and discomfort like he had never experienced before and now he wants to bring these life-changing services to his home community of Park City.
“I look forward to offering the same transformative services that have helped me to others in my community,” Jones-Olson continued. “Whether you are looking to improve physically or mentally, the services offered by Upgrade Labs are for everyone. We are committed to helping people live more efficiently and live our philosophy of working smarter, not harder.”
Upgrade Labs was founded in 2017 by Asprey with a mission to help people reach their peak performance through unique technologies while achieving significantly better results in less time than they would with traditional training methods. Upgrade Labs locations offer innovative performance services such as the AI Cheat Machine™, which allows you to complete a week’s worth of strength training in just 15 minutes. They also offer unique recovery services including Big Squeeze™, which promotes water loss, body weight loss, and toxin elimination. Members experience stronger immunity, less inflammation, more energy, longer lifespan, better sleep, and more. Recently, Upgrade Labs added cryotherapy to its U.S. franchise model, which involves cooling the entire body to -166 to -220 degrees for two to three minutes to reduce inflammation, boost metabolism, and significantly improve deep and REM sleep.
“We are thrilled to welcome Logan to the Upgrade Labs family,” said Asprey. “His passion for health and wellness and Upgrade Labs’ mission make him the perfect choice to bring our services to Park City, and we are confident he can help make a difference in the lives of those in the community.”
For more information about Upgrade Labs Park City, visit https://upgradelabs.com/park-city/ or call (435) 200 – 4757.
About Upgrade Labs
Founded in 2017 and operating as a franchise since 2021, Upgrade Labs is the world’s first Human Upgrade™ Center and the brainchild of Dave Asprey, founder of Bulletproof Coffee and father of biohacking. Biohacking \ˈbī- ō- ˌha- kiNG \ noun, the art and science of changing the environment around you and within you so that you have more control over your own biology. Upgrade Labs, the leading biohacking center, helps its members reach their highest levels of physical, cognitive and cellular performance through proprietary technologies. Each location offers services to help members become smarter, faster and stronger, resulting in a more rejuvenated and resilient version of themselves. The services offered help members spend less time training, reduce recovery times, and maintain higher levels of focus and calm. Equipped with cutting-edge technology and experienced biohacker technicians, Upgrade Labs helps its members live their lives to the fullest. Membership packages are available that include a customized selection of services. For more information, visit https://www.upgradelabs.com/.
