NEW YORK – Walmart hopes Burger King’s subscription program will give it a huge advantage over Amazon.
The retailer is partnering with the fast-food chain to give members of its $98-a-year Walmart+ subscription program 25 percent off Burger King orders every day and free Whoppers every three months, both companies announced Thursday.
It’s the latest benefit of Walmart+, a four-year-old program aimed squarely at competing with Amazon Prime. It offers similar perks, including free shipping and same-day grocery delivery. Walmart has kept its annual price lower than Prime’s ($139) and has added benefits like this to catch up with Amazon and achieve its dominance.
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For Burger King, the partnership is another opportunity to attract fast-food customers who have previously shied away from higher prices.
“This unique benefit is designed to save members time and money and accommodate their busy lifestyles where grocery shopping, meal planning and cooking are not always possible,” Walmart said in a press release. The Burger King benefit “served as a convenient, cost-effective solution to accommodate meal preferences and busy schedules.”
To access the deals, Walmart+ members must link their accounts to a free Burger King Royal Perks profile. The discount only applies to orders made through the burger chain’s app. The free Whopper perk begins in September, while the 25% discount is effective immediately.
Amazon and Walmart do not explicitly disclose membership numbers for their programs, but according to a third-party analysis, Walmart’s 29 million members lag far behind Amazon’s 184 million members in the U.S.
Two years ago, Amazon partnered with GrubHub to offer the food delivery app’s subscription program for free to Prime members. The deal was recently extended.
Facebook founder, Walmart heir and a member of the Trump family – these are the 11 youngest billionaires in America
Facebook founder, Walmart heir and a member of the Trump family – these are the 11 youngest billionaires in America
11. Joe Gebbia (42): $8.9 billion, co-founder of Airbnb Inc.
10. Brian Chesky (42): $10.0 billion, co-founder of Airbnb Inc.
8. Lynsi Snyder (41): $6.7 billion, heiress of In-N-Out Burger
7. Scott Duncan (40): $7.4 billion, heir to the Enterprise Products Partners fortune
6. Brian Armstrong (age 40): $3.7 billion, co-founder and CEO of Coinbase Global Inc.
5. Nathan Blecharczyk (40 years old): $9.5 billion, co-founder of Airbnb Inc.
4. Mark Zuckerberg (age 39): $106 billion, co-founder and CEO of Meta Platforms Inc.
3. Dustin Moskovitz (39): $12.2 billion, co-founder of Meta Platforms Inc. and Asana Inc.
2. Josh Kushner (38): $3.6 billion, founder and managing partner of Thrive Capital