US multinational retailer Walmart has unveiled a series of new initiatives designed to accelerate the growth of its Walmart Marketplace.
The initiatives were announced during the Let’s Grow! 2024 Walmart Marketplace Seller Summit and include category expansion, multi-channel fulfillment and features designed to simplify cross-market selling.
Walmart Fulfillment Services (WFS) is introducing new methods for sellers to expedite the movement of goods between markets and leverage Walmart’s capabilities to fulfill all e-commerce retail orders.
The company will also launch a multichannel solutions program on September 10, 2024.
The program will enable sellers to use WFS to fulfill orders from any e-commerce site while leveraging Walmart’s supply chain.
The company is also launching Walmart Cross Border, a new full-container-load import service that facilitates the transportation of inbound goods from Asian ports directly to WFS facilities in the United States.
In addition, the retailer offers sellers its carrier network for full truckload shipments and offers special rates through the Walmart Preferred Carrier program.
The redesigned Global Seller Centre and app enable eligible sellers to sell in multiple markets, including the US, Mexico, Chile and Canada.
Attendees of the Let’s Grow! Summit 2024 will receive early access to cross-listing features and free translations.
To further support third-party sellers, Walmart is providing cash advances to qualified sellers and waiving peak season storage fees for inventory shipped to Walmart fulfillment centers before September 30, 2024.
A new deals dashboard allows sellers to participate in Walmart’s deal events and gain insights to improve deal quality.
Walmart is expanding its Marketplace assortment to include premium beauty and increasing its offerings of collectibles and pre-owned goods – part of its strategy to offer customers more choice and sellers more options.
Tom Ward, executive vice president and chief e-commerce officer of Walmart US, said: “At Walmart, we are executing on strategic priorities that help us become customers’ first choice – every day, every season, for every item. Walmart Marketplace is an important part of that mission.”
“We know the importance of personalized, seamless omnichannel experiences, and Walmart continues to evolve its digital and fulfillment capabilities, including the new categories and features we announced today that enhance the overall experience for customers and sellers on Walmart.com.”
The announcement of these initiatives follows Walmart’s recent divestment from Chinese e-commerce retailer JD.com.
“Walmart Unveils New Initiatives to Drive Market Growth” was originally created and published by Retail Insight Network, a GlobalData brand.
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