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“We messed it up”: Trailer for Coppola’s “Megalopolis” deleted for using fake critic quotes


“We messed it up”: Trailer for Coppola’s “Megalopolis” deleted for using fake critic quotes

On Wednesday morning, Lionsgate released a trailer for Francis Ford Coppola’s “Megalopolis,” offering the first official look at the Adam Driver-starring sci-fi drama that is said to have “polarized” critics following its May 16 premiere at the Cannes Film Festival.

In the preview for the film, which is set to hit US theaters on September 27, a misguided marketing team apparently tried to capitalize on the mixed response by using several quotes from famous film critics that later turned out to be fake, leading to the trailer being removed just hours after its release.

In a statement from a Lionsgate spokesperson to Variety, it said: “Lionsgate is immediately recalling our trailer for ‘Megalopolis.’ We sincerely apologize to the critics involved, as well as to Francis Ford Coppola and American Zoetrope, for this inexcusable error in our review process. We messed up. We are sorry.”

As the outlet points out, the trailer aimed to “position Coppola’s latest film as a work of art that will stand the test of time.” It included, among other things, fake quotes from critics who had panned some of his most famous films, such as The Godfather and Apocalypse Now. However, none of the quotes used – such as one from Roger Ebert – could be found in the actual reviews.

This is not the first controversy surrounding the release of Megalopolis. In July, Coppola was accused of kissing female extras on set without their consent. The Guardian reported on a video from the set that emerged as evidence in the summer.

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