Published: August 16, 2024
Will you use Google’s new AI assistant?
By Movieguide® Contributor
Google recently introduced its new AI assistant, Gemini, as it tries to compete with Apple’s Apple Intelligence.
At the launch of Google’s Pixel phone, product director David Citron demonstrated Gemini’s capabilities by taking a photo of a Sabrina Carpenter concert poster and asking the virtual assistant if he was available that evening.
There were a few glitches—the demo froze, so Citron had to try again and eventually switch to a different phone—but Gemini pulled it off, telling the audience, “Sure, I found out that Sabrina Carpenter is coming to San Francisco on November 9, 2024. I don’t see any events on your calendar for that time period.”
In a blog post about Gemini, Google explained that the tool “can help with tasks big and small by integrating with all the Google apps and tools you use today. And unlike other assistants, it does this without you having to jump back and forth between apps and services.”
“We’re just beginning to discover all the ways an AI-powered assistant can help, and – just like Pixel phones – Gemini will only get better,” Google promised.
The Gemini demonstration comes on the heels of Apple’s announcement that the company is in the testing phase for its own AI assistant, Apple Intelligence.
In a promotional post for the new feature, Apple said users would have new writing tools “with enhanced voice capabilities,” “wonderful new ways to express yourself visually,” and an improved Siri design that can “help you like never before.”
However, Apple’s Intelligence tool is still in beta testing; Google’s Gemini is already being loaded onto new phones.
“I think what’s new is that we’ve moved away from the way we project a vision of where things are going to actually ship products,” Rick Osterloh, Google’s head of devices, told CNBC. “What we showed today is the stuff that will ship in the next few days or weeks, and that’s really critical. A lot of the things that other companies have announced aren’t available to a lot of people yet. This is going to be available to millions of people very soon.”
Movieguide® previously reported on Google ads for Gemini that ran during coverage of the Paris Olympics:
Less than a week before the opening ceremony of the Paris Olympics, Team USA and NBC announced a revolutionary deal with Google to integrate the technology company’s AI offerings into its coverage of the Games.
“We are very excited to announce the partnership between Team USA and Google,” said Sarah Hirshland, CEO of the U.S. Olympic and Paralympic Committee. “This collaboration is more than just a sponsorship. It is a strong alliance that brings together the best technology and the best sport.”
“By working with Google and NBCUniversal, we are ensuring our athletes’ stories are told in the most dynamic and engaging way possible,” Hirshland continued. “This partnership will inspire millions and highlight the incredible efforts of Team USA as they compete on the world stage.”
As part of the partnership, new Google features will be introduced that are enabled by the AI Gemini. The show Functions enhanced by AI These include “Explain the Games with Google,” where NBC broadcasters use Gemini to explore questions about the Olympics; “Try it with Google Gemini,” where Gemini helps commentators learn new sports; “A Day in Paris,” where select Olympic athletes explore the host city with the help of AI; and “Enhanced 3D Broadcasts,” where Google-powered immersive maps provide photorealistic views of famous Olympic venues in Paris.
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