William Grant & Sons (WGS) will unveil a stand design inspired by its recently opened shop-in-shops at airports across the Asia-Pacific region at this year’s TFWA World Exhibition in Cannes.
The retail concept is based on shoppers’ duty-free needs and behaviors.
The space (GO2 Golden Village) presents exclusive and highly matured single malt whiskies from the Glenfiddich and The Balvenie brands, including interactive touchpoints and a personalized gift experience.
The exhibition will feature single malt whiskies from Balvenie and Glenfiddich as well as gins from Hendrick’s and Silent Pool.
New SKUs on display include Silent Pool Mediterranean Expression, available exclusively in travel retail worldwide, an addition to the Balvenie Cask Collection and a Glenfiddich Grand Series Limited Edition.
Hendrick’s will unveil a new version of the Cabinet of Curiosities at an exclusive event.
WGS Managing Director Rufus Parkinson said: “The spirits category in travel retail is changing as customers are increasingly looking for something different, something out of the ordinary from their trusted brands.
“Our portfolio for this year’s TFWA World Exhibition includes channel exclusives, limited editions and brand new expressions that will appeal to a wide range of customers looking for new tastes and exclusive offers.”
“Our brands allow us to remain leaders in the spirits category, offering not only the right products but also comprehensive support from our retail partners.
“We are confident that this year’s show will be a great success and we look forward to discussing our brands and our plans in this area with travel retail stakeholders. At the same time, we hope that they will also come and sample our industry-leading brands – especially at cocktail hour.”
WGS will host cocktail hours highlighting various brands from 5:00 p.m. to 6:00 p.m. throughout the exhibition period.
Silent Pool Gin will be launched on Monday 30 September, followed by Monkey Shoulder Blended Malt Scotch Whisky and Hendrick’s Gin on Tuesday and Wednesday. Global Travel Retail Brand Ambassador Ashvin Joshi will be on the stand sharing his brand knowledge with visitors. ✈️
